Burn of 800 million Jimizz!
Posted on May 27, 2024
Posted on August 9, 2022
Swame is a content monetization platform launched in 2020 that wants to offer a free creative space to all models and creators. Since its inception, the platform has established itself in the adult entertainment landscape in France and is starting to attract foreign models. Reality TV stars such as Nathalie Andreani, and porn stars such as Little Angel and Chloe Sanchez are now part of the platform's most prominent Swameuses.
The partnership between Swame and Jimizz, should allow nearly 4500 models to no longer be under constant pressure from payment providers and banks. Until recently, content creators found themselves with their bank accounts blocked because of their activity. This is an untenable situation for the models, who are deprived of income.
For PSPs, their margins on adult content transactions can reach 30%, which has repercussions both on the end customer and on the models, who must choose between reducing their margins or increasing their prices. Thanks to Jimizz, these commissions could disappear or at least be reduced.
The choice to partner with a major player in the "passion economy" even before the project was launched was motivated by the need to quickly confront the problems of independent models. The Jimizz had to fit perfectly with their needs and it was important to co-construct this project with the first concerned.
The choice of this partner is all the more relevant as it respects the users of its platform and the models who work there. Its commissions are among the lowest on the market, with 80% paid back to the creators, and they were even removed during the last confinements in order to allow the models to maximize their profits during this complicated period. The features of the platform are not limited to the publication of photos and videos since it is now possible to make live directly on Swame.
For Jimizz, this partnership is a major opportunity that will eventually offer JMZ as a means of payment to over 300,000 active users. These users are helping to clean up the adult entertainment industry by cutting out the middleman.
The short and long term visions of both structures place the models at the center of the equation and assure the client of ethical and responsible content. From this partnership, a more virtuous content creation model will emerge.