As we saw recently with the resounding success of the first UFC Paris, which took place in front of more than 15,000 people at the Accor Hotel Arena, MMA is on a roll. Authorized in France since January 2020, this highly visual and highly publicized sport has earned the UFC $5.1B in 2021, a 46% increase over 2020.

This craze has obviously not escaped the crypto-currency community, eager to reach over 700 million fans by creating tokens specifically focused on MMA, like MMACoin, or by multiplying partnerships. For example, the UFC has partnered with Chiliz in 2021 to forge a FanToken attached to the Socios.com mobile application. In 2022, it was Crypto.com that in turn partnered with the organization to pay mixed martial arts fighters in BTC. Let's also mention the layer 1 blockchain VeChain, whose 5-year contract with the UFC for a hundred million dollars came into effect on June 11, 2022.
This mutually beneficial marriage between the world of MMA and crypto-currency could not be ignored by Jimizz. By choosing to partner with HexagoneMMA, we get many benefits.

First of all an important and international media coverage. The fights of the French league are broadcasted on RMC Sport, Canal +, German, Czech, Slovakian, Portuguese, Bulgarian channels and even on DAZN, the Netflix of sports. Millions of people will see the Jimizz logo in the center of the cage!

Secondly, this partnership allows us to reach a very interesting community from a crypto point of view. An audience composed mostly of men, who spend about 2h30 a day on social media and whose marketing studies show that they are largely cryptophiles. That's why we are very happy to be able to collaborate on HexagoneMMA5, which will take place on Saturday, October 15, 2022 in Oberhausen, the temple of combat sports in Germany.

On this occasion, we will invite Jimizz ambassadors and influencers in order to make a maximum of publicity around the event and to make our brand known not only in Germany, one of the most cryptofriendly countries in Europe, but also and especially in more than 160 countries thanks to the TV broadcasts.

 Stay tuned, we'll be giving away VIP tickets for the event at giveaways very soon!